Ed’s Real Scoop
Brand Design & Restoration
Ed’s Real Scoop is a staple ice cream store in Toronto that’s been around since 2000! They had been on the hunt to find the original font used in their branding, since all of their logos were quite pixelated and not the best resolution. Figment was able to help find their original font, and able to restore their original logo graphics. To add onto their existing materials, we defined a clear colour palette and font suite for social media and web use. We also created custom illustrations to go along with their in-store joke: plain cone, sugar cone, waffle cone, pine cone.
