💡 Figment Branding is a Flodesk Partner and this post contains affiliate links. If you click on a link and make a purchase, I may receive a commission at no extra cost to you. I only recommend products I use, love, and trust. All opinions are 100% my own!

When I first started my web design business over two years ago, I knew it was important to start a mailing list too. I didn’t know too much about the email marketing space at the time, and back then, every platform seemed so overwhelming. That was the case until I found Flodesk!

Flodesk is an email marketing platform that puts design first and helps you to create stunning emails, forms, pop ups, and more. It’s truly been a staple in my design business since I found it early on! I really do think Flodesk is the perfect business tool for design business owners, or any creatives out there looking to get into email marketing.

Why Email Marketing Matters In Your Brand & Web Design Business

Before even thinking about specific email platforms, you may be thinking why do I need to have a mailing list for my business? I get it, because I used to think the same thing before really diving into the true upsides.

Build Your Audience Off Of Social Media

How would your business be impacted if your Instagram account got suspended or hacked tomorrow? The thought is terrifying, and also completely out of your control. Small business owners don’t “own” their followers or audience on social media, but they do have direct access to the email inboxes of their mailing list. Social media is a fantastic way to grow your business, but strengthening your community and audience through email marketing is one thing that will never, ever disappear without warning.

Build Trust With Potential Clients

Sending out emails on a regular basis to your list, no matter how big or how small, is a great way to connect and build trust with future clients! Through your emails, you can let your potential clients know what projects you’ve been working on, or if there are any upcoming openings for projects, which could spark your next inquiry! Connecting to these people in their inbox, rather than on social media, just makes things even more personal, even if the email is from a large send-out.

Put Your Best Design Foot Forward With Flodesk

Extending your brand’s visuals through your email design is a marketing move in itself. With Flodesk, emails have never looked better. Your email is a living advertisement of what you can do for your design clients. As a designer, you know this all too well— we do judge books by their cover! But thankfully, Flodesk has our back.

Why Flodesk Is The Best Email Platform For Brand & Web Designers

Flodesk, as an email marketing platform, attracts a lot of creative small business owners through their minimal design, aesthetic templates, and ease of use. From photographers, to wedding service providers, to social media managers, so many different industries can benefit from Flodesk.

As a brand and web designer, I feel like Flodesk was truly made for this industry! Compared to other email marketing platforms, Flodesk exceeds the competition when it comes to making something simple into something pretty! The perks go hand-in-hand with the design industry:

Use Your Branding To The Fullest

As designers, we know just how important it is to keep our looks cohesive. Whether it’s in a regular email send-out, a form, a website pop-up, or checkout, Flodesk easily lets you apply your brand design, your way. You can define your brand colours and fonts in your settings, and you’ll automatically see all of the colours reflected in Flodesk’s colour picker tool.

Create Workflows For Freebies & Other Design Resources

A great way for brand and web designers to start building an email list is to offer a free resource as a “lead magnet”. People who want to download your “freebie” have to sign up for your list, and then will automatically get sent a PDF, a link to a video, or however you plan to deliver your offer! This is all possible through Forms & Workflows in Flodesk.

Drive Urgency For Your Promotions & Exclusive Offers

Not only can you create workflows and email automations for your specific offers or promos, but you can also add a bit of extra urgency behind your messaging by adding countdowns! I love this feature, especially during busy sale seasons like Black Friday! Flodesk makes it incredibly easy to add and customize the look of countdowns to your forms, pop ups, and individual emails.

Flodesk’s Features Just Make Sense

Stunning Email Templates & A Minimal Editor

Flodesk gives you options: start from scratch, or start with a gorgeous template based on the goal of your email. It’s that easy! Looking further into Flodesk’s interface, there really isn’t another email platform like it! There’s no confusion, stress, or chaos. Just simple options across the top like Emails, Forms, Workflows, Audience, and Analytics, making the process super streamlined.

Polls To Get Your Audience Involved

Another one of my favourite Flodesk features is polls! Polls come in handy to get an idea of where your audience is at. They can vote for what deal you put on for your next sale, vote for what day to host your next webinar, or vote for their favourite new design you’ve created. Polls can also help get more clicks from your audience, and it helps make them feel like a part of the team.

Workflows & Segments

Adding contacts to specific segments has been a game changer for me, especially as I’m pivoting my business right now! I’ve divided my audience up into different segments depending on what they are looking for from me:

those interested in custom brand and web design services
those interested in my affordable website templates, and/or
designers and business owners who are interested in my free resources.

These three “pillars” make up my audience, and Flodesk makes it so easy to isolate these groups. Workflows help me plan out different email sequences to each of these groups, checking in with them every few weeks with unique, relevant emails to keep them nurtured and up-to-date with all things happening at Figment Branding.

Integrations To Popular Apps

Flodesk has been expanding a ton lately, especially with integrations into some other platforms that you may or may not use! Some exciting new integrations include Canva, ManyChat, Honeybook and my personal favourite, ThriveCart.

Flodesk’s integration with ThriveCart might be my favourite thing that has happened this year. Once you connect your Flodesk account to ThriveCart, you can add customers to specific segments and/or workflows. This means you can automatically trigger and send gorgeous email confirmations and digital products. With the upcoming launch of our Squarespace Website Template Shop, this feature has been absolutely incredible. I can’t give away too much just yet, but these checkout confirmation emails are just too aesthetically pleasing!

How Flodesk Has Changed My Business

You can probably tell by now that I really love Flodesk, and not just because I’m a Flodesk Partner. It’s because it's been there for me since the start, and has never let me down! Its features truly give me a streamlined outlook on email marketing, and everything just flows so nicely.

Without offering freebies through my Flodesk forms and workflows, my email list would be less than half the size it is today. Flodesk has helped me create that seamless experience for my audience and it helps me feel empowered when I take a step away from client work to focus on marketing.

Does Your Brand & Web Design Business Need Flodesk?

Well… need is a strong word, but I definitely couldn’t run my business without it, and it just makes things so easy!

Interested in trying it out for yourself? Use my link, or code FIGMENT to start your free trial. Want to upgrade to Flodesk’s paid plans? You’ll get 25% off!

Why Flodesk Is A Must-Have Tool For Your Design Business